Customer, Inc.'s focus group
service helps you understand the "why" behind the
survey answers. Focus groups allow you to drill down to root
problems. Focus groups can enhance your on-going quality assurance
programs with in-depth feedback not found in typical surveys.
Surveys are an excellent tool to gauge your customers' satisfaction.
But surveys sometimes don't tell the whole story.
Focus groups are meetings or gatherings
of a group of customers (usually 10 or less) who have been
selected based on common characteristics relative to the problem
or topic being discussed. Focus group meetings are usually
between 1 and 1½ hours in length and are moderated
by a non-biased facilitator. Meetings are usually tape-recorded.
Customer,
Inc. will assist you with the entire process from identifying
the major objective, to developing the questions and facilitating
the sessions. We will even assist you in contacting customers
and inviting them to attend.
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